ICONIC BEER BRAND I.C. LIGHT AND PITTSBURGH COUNTRY BAND THE HILLBILLY WAY ANNOUNCE THE "BEST NIGHT OF OUR LIVES" MEDIA CAMPAIGN

PITTSBURGH, PA. – (October 6, 2016) -  Pittsburgh based country band, The Hillbilly Way, and iconic beer brand, I.C. Light, are excited to announce a new partnership with the launch of the "Best Night of Our Lives" media campaign.

The new collaboration will include multiple co-branding elements utilizing The Hillbilly Way's latest single, "Best Night of Our Lives." Written by GRAMMY-nominated country duo, Thompson Square, "Best Night of Our Lives" takes listeners through a night of creating memories with friends while drinking an an ice cold beer.  

Abby Abbondanza, lead vocalist of The Hillbilly Way shares his enthusiasm regarding the partnership, “Being able to partner with a staple of the Pittsburgh community like I.C. Light is an honor. When Pittsburgh natives think of home they think of I.C. Light and we are flattered to now be a part of those memories.” 

In addition to the "Best Night of Our Lives" media campaign, dual-branded merchandise, intriguing digital marketing and unique social media strategies will be implemented. I.C. Light will also engage in on-site promotional activations at upcoming The Hillbilly Way concerts.

"We are thrilled to partner one of our most popular brands, I.C. Light, with another Western, PA favorite like The Hillbilly Way," says Brian Walsh, President of Pittsburgh Brewing Co. "This relationship reinforces the 'homegrown' culture of the I.C. Light brand."

The Hillbilly Way and I.C. Light will kick-off the partnership as they participate in the IATW Foundation's Third Annual Gun Bash on October 8 to support and empower post 9/11 Tri-state veterans and their families. Located at the ICEOPLEX Arena in Canonsburg, PA, The Hillbilly Way will perform at 4 p.m. For tickets and more information on the event, click here.

"Best Night of Our Lives" is available on all digital retailers, streaming partners worldwide and iTunes.  Purchase it here: http://bit.ly/BestNightOfOurLives

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ABOUT THE HILLBILLY WAY:

Named “Best Country Band” by Pittsburgh Magazine's “Best of the 'Burgh” and “Best Breakout Music Acts in Pittsburgh” by Pittsburgh Today’s KDKA-TV, The Hillbilly Way continue to captivate audiences across the Tri-State area. Originally known as Povertyneck Hillbillies, the popular local band reformed with three of its original members as The Hillbilly Way in 2012, releasing the self-titled EP “The Hillbilly Way,” followed by a full-length album “Just Go With It” in late 2015.

The Hillbilly Way recently joined Nashville-based Pennington Entertainment’s roster alongside GRAMMY-nominated duo Thompson Square, platinum-selling band Parmalee and NBC’s "The Voice" runner-up Meghan Linsey.

The Pittsburgh based band released its latest single “Best Night of Our Lives” this summer and is currently working on new music while continuing to perform in the Tri-State area. For more information on The Hillbilly Way visit http://hillbillyway.com

Follow The Hillbilly Way:

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Snapchat: TheHillbillyWay

Management Contact:

Shawn Pennington

CEO|Pennington Entertainment

shawn@penningtonentertainment.com

615-651-6200

The Hillbilly Way Media Contact:

Kimberly Kaminske

Associate Publicist|Pennington Entertainment

kim@penningtonentertainment.com

508-265-6973

About Iron City Beer

Iron City Beer is Pittsburgh’s beer since 1861.  A multi-generational icon, this heritage beer has been synonymous with the steel culture, sports and the western Pennsylvania lifestyle now, for your grandfather and his grandfather.  This premium beer is also “retro-cool” for the younger generations.  I.C. Light, has been Pittsburgh’s beer of choice for over 40 years. Known for its’ sports team packaging, it is one of the earliest light beers ever brewed.  I.C. Light packs big flavor with only 95 calories and 2.6 grams of carbs.  Always naturally brewed in the Pittsburgh area, Iron City and I.C. Light “always was – and always will be” – thoroughly Pittsburgh.  

I.C.Light Contact:

Ethan Vickers

Director of Marketing

evickers@pittsburghbrewing.com

412-995-0275