Shawn Pennington Launches Artist Development, Management Company

Music executive Shawn Pennington has formed Pennington Entertainment, a full-service artist development and management company.

Formerly Sr. VP Artist Management at BBR Management, he begins his new venture with over 20 years of experience in touring, management, production and promotion. Pennington Entertainment’s initial clients include Parmalee and Thompson Square. BBR Management assistant Cara Kozulak will be joining Pennington Entertainment, with additional staff to be announced soon.

He joined BBR Management in 2009, and previously worked at Dale Morris & Associates, where he helped develop the careers and brands of Gretchen Wilson, Big & Rich, John Rich, Cowboy Troy, The MuzikMafia, and others.

Though music is his primary focus, Pennington has produced programming for major television networks including NBC, CMT, USA, GAC, and DIRECTV. The former board member of the ACM and The Charley Foundation, in partnership with Thompson Square, has aided in efforts that have raised nearly $500,000 for ChildFund International.