PITTSBURGH, Penn. - (April 18, 2017) – Frontman of Pittsburgh-based The Hillbilly Way, Abby Abbondanza, is partnering with Husqvarna, a world leader in manufacturing forestry power tools, as a regional ambassador. Merging music with machinery, Abbondanza will represent the power tool powerhouse in the Tri-State area. The country singer will serve as the brand ambassador through contributing to unique social media strategies and attending industry events.
Today, Husqvarna is the #1 producer of chainsaws, gas powered handheld equipment, riding mowers and lawnmowers, globally. For more than 328 years, Husqvarna has been a pillar in outdoor power products, from chainsaws and zero-turns to trimmers and blowers, their world-renowned product line offers both superior design, variety and innovation.
“I’ve always been an avid supporter of Husqvarna and their products,” says Abbondanza, “I’ve seen some of their upcoming products that I can’t wait to share, especially with The Hillbilly Way fans who I know will love them. I look forward to continuing to support, stand behind and proudly represent Husqvarna and their world-renowned brand.”
Territory manager Clint McAfoos shares Abby’s enthusiasm, “Having been raised in Western Pennsylvania, I have followed Abby’s career for many years. Partnering with such reputable and incredible talents like Abby and The Hillbilly Way is a dream partnership. Our collective audiences encompass similar demographics and I am excited to see how the union of our brands will continue to improve and support our 328-year-old legacy that is Husqvarna. I’m excited to see the future of our relationship.”
ABOUT ABBY ABBONDANZA:
Chris “Abby” Abbondanza, is the frontman of Pittsburgh-based country band The Hillbilly Way, who was named “Best Country Band” by Pittsburgh Magazine's and “Best Breakout Music Acts in Pittsburgh” by Pittsburgh Today’s KDKA-TV. Originally known as Povertyneck Hillbillies, the popular local band reformed with three of its original members as The Hillbilly Way in 2012, releasing the self-titled EP “The Hillbilly Way,” followed by a full-length album “Just Go With It” in late 2015. The Hillbilly Way remain a staple in the Pittsburgh community while continuing to play music across the Tri-State area.
The Hillbilly Way recently joined forces with the iconic beer brand I.C. Light using their current single “Best Night of Our Lives” as the forefront of I.C. Light’s media campaign including its use in TV and radio commercials. For more information on The Hillbilly Way visit http://hillbillyway.com.
Husqvarna is a world leader in outdoor power products for forestry, lawn and garden care. In the 328 years it has been in business, Husqvarna has built a brand that is respected by professionals and homeowners alike. Named for its Swedish hometown, Husqvarna began as a rifle factory in 1620 and has manufactured a broad list of innovative products over the years, including typewriters, sewing machines, motorcycles and household appliances. The growing brand found its calling in 1918 with the introduction of their first lawnmower. Today Husqvarna is a powerhouse in lawn and garden equipment, manufacturing other well-known brands including Jonsered, RedMax and Gardena.
Pennington Entertainment| Associate Publicist